I’m a dynamic problem solver, enthusiastic collaborator, and captivating storyteller. With 2.5 years of experience as a visual designer specializing in marketing design, I thrive on leveraging strategic storytelling and design thinking across diverse business segments.
EDUCATION︎︎︎
Northwestern University
Master of Science in Leadership in Creative Enterprises
- Course: Business Models and Organizational Processes in Creative Enterprises, Economics of Creative Enterprises, The Power of Strategic Storytelling
ArtCenter College of Design
Bachelor of Fine Arts in Graphic Design
- Graduate with Honors with a GPA of 3.8
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Recipient of ArtCenter Provost’s List in Summer 2022 and Fall 2022 with a GPA of 3.8
- Teacher Assistant for Design 1 Fundamental course and Industry Graphic Design course, assisting students to build solid problem-solving and analytical thinking skills by developing further in craftsmanship
Pace University
Bachelor of Fine Arts in Art History
- Transfer to ArtCenter College of Design after 2 years program at Pace University
EXPERIENCE︎︎︎
The Walt Disney Company (APAC) | Visual Designer & Coordinator
- Collaborated with Creative Directors, APAC President, and Business Development Team to actualize Go-to-Market Strategy and Brand Localization through Disney’s storytelling ethos and visually captivating design.
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Engaged vendors to conceptualize and execute design projects with unwavering commitment to quality.
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Conducted Market Analysis for future retail and event experiences, driving informed design decisions to maintain Disney’s contemporary visual assets.
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Crafted brand identities and curated style guides in alignment with Disney’s brand standards for consistency across all touchpoints.
Pearpop | Visual Designer
- Conceptualized and designed creative assets for campaigns, marketing, sales, and products. Crafted brand identity style guides in alignment with Pearpop brand communication.
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Working collaboratively with the CMO and BD team to brainstorm sessions and concept development for new initiatives, GMT strategy, and campaigns.
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Worked closely with product designers and developers to refine and create assets for web and mobile platforms, ensuring optimal functionality and user experience.
Wishare Ads Agency | Art Director Intern
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Conceptualized and pitched innovative campaign ideas that effectively communicate key messages and resonate with consumers.
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Worked closely with copywriters and designers to develop cohesive and impactful creative concepts that effectively communicated client messaging.
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Execute the design concepts and develop assets for print collateral ads, digital ads, multimedia campaigns, or social media posts.
09.2023-09.2024
Evanston, IL
05.2019-12.2022
Los Angeles, CA
08.2017-05.2019
New York, NY
09.2020-02.2022
Shanghai, China
02.2023-09.2023
Los Angeles, CA
06.2024-08.2024
Los Angeles, CA